The activity description should be an attention grabber. Something that parents see and can’t help but click on to learn more.
This description is what appears on your activities box in your organization homepage. Include a headline that helps parents quickly see the value of your activity, which will be reinforced by your activity details once they click to continue onto your Activity Homepage. Also, due to its location on your organization homepage, this is an excellent way to encourage parents to register their students for more than one of your activities.